High Proficiency in using a Tag Management System, preferably Adobe Launch.
Expertise in tagging for Desktop, Mobile Web and APP versions are mandatory.
Proficiency level of at least 7.0 out of 10 in JavaScript, HTML, and CSS. Familiarity with jQuery is considered beneficial but not mandatory. The candidate must possess the ability to address inquiries from both front-end and back-end teams throughout the execution of different projects.
Thorough comprehension of how Adobe Analytics can be utilized for reporting purposes, including experience collaborating with reporting analysts and knowledge of utilizing variables and success events to assist in measuring business objectives and providing actionable recommendations for Product Managers. .
Expertise in setting up A/B and multivariate testing using Adobe Target (at least a 6/10 should be fine).
Proficiency in utilizing debugging tools like Adobe Experience Cloud Debugger/Omnibug/Chrome’s Developer Tools.
Proficiency in utilizing tag audit tools like Tag Inspector/Observe Point.
While not mandatory, having a high-level understanding of Adobe’s AEP, server-side forwarding, and event forwarding would be valued.