The Indian economy is not merely based on the export of goods and services, it is also a huge consumer. Rural populations are now adding their might to the economy, resulting in a seamless national economy and grid. Large and medium-sized urban centres are also contributing to the GDP.
High turnover items such as foods, beverages, household and personal care products, typically classified as GMCG, are reaching deep into rural households.
The availability of white goods and domestic appliances, along with consumer electronics such as laptops and mobile phones, is at par with the rest of the world, driven by demand, a growing appreciation of quality and an aspiration for the best in the world.
Civil aviation has emerged as one of the fastest-growing industries in the country during the last three years. India has become the third-largest domestic aviation market in the world. Indians are travelling like never before.
Eating out is a way of life, driving the growth of restaurants, QSRs, takeaways and delivery services.
The growing middle class continues to look for a good education. Several private universities have been set up in the last two decades, offering quality education for a price. Online platforms have expanded the accessibility of quality learning. The demand for vocational training is rising.
E-commerce and Q-commerce are on the threshold of breakout growth, propelled by urbanisation, advancements in digital technology and high-pressure lives that look for instant gratification of needs.
Omnichannel strategies are coming into the picture with hyper-personalization as a key theme, driven as much by strategy as by data and technology, driving the growth of organized retail.
Whether it is content developers for education platforms, store design specialists for retail, air crew and ground staff for airlines, food technologists for FMCG, frontline staff for hospitality chains, manpower could make or break the growth plans of aspiring players. A partner like Ushankk, experienced in identifying and sourcing candidates for multiple industries, is what they will need.
Insights
